Mysteeri.com brand

When

What

I spend 4,5 years with Mysteeri, founding it together with my partner Jussi and caring it till the day we sold the business. During that time we recruited +70 people and designed, directed and produced +20 escape games to different physical environments. The games worked in the same narrative universe and were linked in various different ways. Building and taking care of the whole Mysteeri.com brand has been the proudest achievement of my life.

My responsibilities

• • Lead game design
    • Designed game rooms, puzzles and lead a team of other game designers, game documentation, game testing and focus group interviews, game host training
  • Lead narrative design
    • Designed narrative progression in games, character design, wrote in-game texts, scripts, and dialogue into various different formats, directed actors, research, meta-story design, marketing texts
  • Lead level design
    • Game progression, spacial planning, game flow
  • Production
    • Production design, scheduling, team’s work time management, resource management, service design, product design
  • Member of the marketing team
    • Design of game launch and other marketing campaigns, copywriting, filmed and edited marketing videos, brand design, press releases, web design for various sites
  • Art
    • Logo design, print design, occasial design of game props
  • B2B game product design
    • Time and resource budgeting, offers, negotiations, subcontracting, facilitation, team leadership
  • Entrepreneur
    • Business development, service design, strategy, public speaking, recruitment, job interviews, HR, leadership

The Team

Along the years I’ve worked with many marvelous people in Mysteeri, but the people who had the largest impact to my work were Jussi Venäläinen (CEO) and Janne Parri (marketing).

Work samples

• • www.mysteeri.com (Our escape rooms, currently run by other company)
  • www.mysteeripelit.fi (Our freelancing site)
  • Gameplay video of one of my escape rooms, which was designed and built first to Kuopio 2015 and then transferred into Jyväskylä in 2016. Ask for a longer one.